This isn’t about the system; this is about the common language. Five ways CRM helps marketing perform. CUSTOMER ACQUISITION & RETENTION It often happens that marketing, sales and the service teams look at the prospects and customers differently. For example,… Read More »Helping Marketing Understand the Power of CRM
By Alexander Kaufman | CISSP, CISA, GSTRT, GSNA Back in 2002, Donald Rumsfeld, the US Secretary of Defense, broke down threats into three categories of “knowability”: Known knowns – those are the things we know that we know; Known unknowns… Read More »Know the Unknowns – Cyber Security Today
The entrepreneurial world is the one with high uncertainties, surprises, and challenges. 2020 has just been that case, forcing business owners flip the ways their businesses operate, and transition to remote working, selling and servicing! The overwhelming majority of these… Read More »Technology problem-solving for small and medium businesses
By Alexander Kaufman | CISSP, CISA, GSTRT, GSNA Because of the pandemic, 2020 saw the majority of social, educational, or business interactions take place online. Apps like Zoom became a vital necessity, overnight. With that, we saw the rise of… Read More »Cyber and Information Security for businesses 101
What is Tech-Stack? Tech-stack is all the digital ‘arsenal’ a company possesses. This is a widely accepted term, however, if you want to go deeper and understand what tech-stack actually is or at the very least should be, we suggest… Read More »Tech-Stack for Small and Medium Businesses – The Basics
If there is one thing that you learn from dipping your toes in the entrepreneurial world, it is the fact that “advertisement is king”. This is a simple concept – if no one knows about your products, no one’s going… Read More »What is programmatic and should you use it?
Here are the three ways you can implement Zoho: DIY Configuration: Use in-house resources and a variety of online tutorials. ✨ This option is good when you have standardized business processes, and you don’t need much customization to Zoho’s default… Read More »How Can I Implement Zoho?