Customer Journey Mapping or Marketing Automation? Most companies would say, what? That’s a bunch of buzzwords and I really have no idea what you mean. So, let’s get you up to speed on keywords like ‘marketing automation’ and ‘customer journey… Read More »Customer Journey Mapping Or Marketing Automation?
Most common email marketing mistakes 2022 Facebook Twitter Youtube Email marketing is one of the great ways businesses can connect with their customers, which is why email marketing mistakes must be avoided. When making and using new marketing strategies that… Read More »Most common email marketing mistakes 2022
This isn’t about the system; this is about the common language. Five ways CRM helps marketing perform. It often happens that marketing, sales and the service teams look at the prospects and customers differently. For example, marketing can qualify leads… Read More »Helping Marketing Understand the Power of CRM
The entrepreneurial world is the one with high uncertainties, surprises, and challenges. 2020 has just been that case, forcing business owners flip the ways their businesses operate, and transition to remote working, selling and servicing! The overwhelming majority of these… Read More »Technology problem-solving for small and medium businesses
What is Tech-Stack? Tech-stack is all the digital ‘arsenal’ a company possesses. This is a widely accepted term, however, if you want to go deeper and understand what tech-stack actually is or at the very least should be, we suggest… Read More »Tech-Stack for Small and Medium Businesses – The Basics
If there is one thing that you learn from dipping your toes in the entrepreneurial world, it is the fact that “advertisement is king”. This is a simple concept – if no one knows about your products, no one’s going… Read More »What is programmatic and should you use it?
How does a business owner know they have been priced fairly for a technology implementation project? When you get to pricing, you already have an idea about the kind of software you are going to buy and what it is… Read More »Fair Pricing For Technology Implementation Project
Project delays Agile project management (APM) is an iterative approach to delivering requirements throughout the development life cycle of a project. Because agile approaches are used after gathering requirements, there’s still plenty of time for projects to become delayed. APM… Read More »Agile 101
Three Advantages of Third Party Consultants Facebook Twitter Youtube Table of Contents ⚡️ Honesty Honesty is a valuable virtue in social settings. It is just as important for business success. Building realistic expectations, prioritizing what matters, mitigating risks, navigating topics… Read More »Three Advantages of Third Party Consultants
Source: On-demand BDC webinar https://www.bdc.ca/en/articles-tools/entrepreneur-toolkit/webinars/covid-19-technology-efficiency Many businesses are still recovering from COVID-19 consequences. They experienced revenue stream losses, various expenses, and sales downturns. Luckily, the economy is slowly recovering. As a result, entrepreneurs should consider how they can embrace digital… Read More »How to Profit From Digital Technology