As a small business owner in Canada, you know that running a successful business requires staying up-to-date with the latest trends. One of the most common of these trends that businesses are adopting worldwide is marketing automation and CRM technology fusion. Particularly, the CRM market in Canada was valued at $2.2 billion in 2020, and this figure is expected to grow significantly by 2028.
However, for many small business owners, technology and automation trends can be daunting and challenging to implement.
Fortunately, this guide can help you understand marketing automation and CRM better. Additionally, you’ll learn about one of the best marketing automation and CRM software, as well as some CRM and marketing automation best practices.
You may have heard the terms “marketing automation” and “CRM” thrown around, but what do they actually mean?
Simply put, marketing automation refers to the use of technology to automate repetitive marketing tasks and workflows such as email marketing, social media management, lead generation and scoring, customer segmentation, and more.
One of the ways marketing automation benefits your business is that it helps you streamline your marketing efforts and focus on creating personalized and targeted campaigns for your audience.
When you look up “CRM in marketing meaning” on the internet, you see many search results all saying the same thing—it is an effective tool that gives your marketing and sales team superpowers.
CRM stands for Customer Relationship Management. It refers to the strategies, practices, and technologies businesses use to manage and analyze customer interactions and data throughout the customer lifecycle, to improve customer relationships and drive business growth.
Adopting CRM in marketing will help you create targeted campaigns that speak to your customer’s specific needs and interests.
While these two concepts share some similarities, they serve different purposes in the marketing and sales process. Understanding marketing automation vs CRM is vital to effectively implement them in your marketing efforts.
The main difference between marketing automation and CRM is their primary focus and purpose. Marketing automation helps you deliver personalized and targeted content to your audience at the right time, helping to move leads through the sales funnel and ultimately increase conversion rates.
While CRM is used to store and track customer data, interactions, and relationships to provide more personalized and effective customer experiences.