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Scale your business with Customerization
consultants and Zoho solutions



About Customerization

Your company is growing and now you face new challenges like:

“We are adding salespeople which means we need technology to support them so we can manage our customer relationships better.”

”It felt like just yesterday we could run everything in the business on spreadsheets but now I need to hire people just to manage spreadsheets. That seems wasteful and expensive.”

”We are using software for our industry that is supposed to be flexible but I need this software to integrate with other systems and I’m wasting time every day trying to make it work.”

”We spend so much time on manual and repeatable tasks every day.”

”We are thinking of using Zoho but want to make sure we have the right implementation partner to support us.”


A 15 min call lets us hear more about your project and
determine how we can help.


Experiencing high growth and want to evaluate your technology platforms to support that growth.

Business Automation


Needing help to automate business processes and seamlessly integrate with legacy/proprietary software and your new CRM.

Business Expert


Wanting Zoho expert implementation recommendations for Zoho CRM to maximize your investment.

Business Customerization


Wanting to leverage platform customization flexibility options to fit the solution to your individual business needs.


Ready to reduce customer frustration due to missed orders or the disconnect between internal departments.



Ready to unlock your data and make informed decisions based on it. Foster collaboration and teamwork based on access to relevant data & reports.

What We Do

Our business automation services work best for small and medium businesses


Zoho Services

Zoho consulting, implementation, and integration.

Zoho CRM, Zoho One, Zoho Analytics and more.

Zoho support packages.


Managed services

Managed Services

Proactive monthly system monitoring, health check, and hands-on support hours.


Corporate Training

A hands-on training framework that increases team productivity, cuts operational costs and leads to additional revenue generation.


Microsoft Dynamics 365

Microsoft Dynamics 365

Microsoft Dynamics 365 consulting, implementation, and integration.

Dynamics 365 Marketing.

Dynamics 365 Sales.


Business Analytics and BI

Zoho Analytics and Power BI consulting, solution design, and implementation.


CRM Consulting

Choose the right CRM for your business.

CRM implementation and integration on time and on budget.


open range dog treats

“At Phoenix Imports, we didn’t have a CRM and were trying to run our business on spreadsheets. Once we selected Zoho CRM – we knew we needed expert help to move our data, set up a process for our sales reps to use the new tool and implement everything quickly. After talking to other companies who used Customerization and hearing about their experience and success, we knew we were on the right track by partnering with them.

We now have detailed reports on customer data, our sales reps have an easy to use form where they can efficiently enter data while on sales calls and it was all implemented quickly because Customerization listened to our needs, provided ideas and guided us to the best solution for our needs, while keeping us updated on progress with frequent check-ins that we were all on the same page.”

Wayne Forrest

Vice President of Operations and Finance Phoenix Imports Inc.


As a Zoho consulting and implementation company we work with small & medium businesses across multiple industries. Therefore, we know to ask the right questions, anticipate challenges, and provide the fit-for-purpose solution without any confusion.

Zoho Recruit for Recruitment Agencies

Your recruiters should be placing candidates not managing spreadsheets. When your recruiters should be:


Building relationships


Full customizable components


Detailed layouts & elements

But instead are:


Trying to juggle thousands of candidates in spreadsheets


Wasting time building reports that have to be reinvented each cycle

Something is wrong

Your business technology should support your business growth.

Is it crazy to ask for the right technology to support my recruiters and run my business efficiently? No, we don’t think so at all.

We are technology experts specifically using Zoho Recruit.

Learn how we help other recruitment agencies everyday.

More industries in our portfolio



Product recall solution with Zoho Inventory; batch management.


Marketing Agencies

Full business operating system, from lead capture through the pipeline management to order management and shipping with Zoho One.


Online Education

End-to-end business management solution for an online certification institution. Zoho one and integrations with third party systems.



Sales management process via Zoho CRM.

Have a question about your niche?

We started Customerization because we believe that every business
deserves a fit-for-purpose platform to operate effectively. Fully integrated revenue generation infrastructure makes businesses efficient, adaptable, and competitive. We convert decades of experience across industries and markets into each and every client’s success.


Just around the corner, in Toronto. Speaking the same business language. Call us, see us in-person, solve problems over a call.


Decades of CRM, Business Applications and Cyber Security experience. In-house and on agency side.


Accurately priced services keep costs under control. Competitive pricing compared to alternatives.


We value your time, and
ours too. The whole team is
hands-on, no administrative
resource waste.

Partner, not Vendor

We focus on processes and solutions rather then software features. And deliver results you can trust.

All under control

Dedicated project
supervision at every stage. Scope it right, deliver on time and on budget.

Why Businesses Need a Zoho Partner Like Us

Are you getting the most out of Zoho?

You selected ZOHO to take your business to the next level, envisioning a quantum leap in sales, information flowing freely through your organization, a smooth transition to an online business model.

What’s the most effective way to achieve your goals?

Fully utilizing ZOHO’s potential requires specific expertise. You need experienced professionals who know the ins and outs of ZOHO and can quickly handle any implementation – from the simplest to the most complex – from speedy CRM configuration to integration with your ERP system and data migration, to effective training and user adoption.

That’s where we come in.

As an authorized ZOHO partner, we specialize in maximizing your ZOHO
utilization and effectiveness. Our skilled team leverages extensive
experience and creative problem-solving to design and implement your
entire project — guiding you along every step of the way, helping you
make smart choices that empower your organization,
mitigate risks, and ensure that your vision of ZOHO’s potential becomes
a reality.

We look forward to partnering with you on your ZOHO journey.

We’re a team of seasoned business technology experts with a passion for helping ambitious and growing SMBs in the heart. Out team includes:


Exceptional Zoho consultants and developers specializing in Zoho One, Zoho CRM, Zoho Books, Zoho Inventory, Zoho Recruit and other Zoho Applications. We develop custom applications and write Deluge code.


Experts in data migration including via API.


Experts with 15+ years in Microsoft Dynamics 365 Sales, Microsoft Dynamics 365 Customer Service, and Microsoft Dynamics 365 Marketing.

Kira Tchernikovsky

Kira Tchernikovsky

Co-Founder and CMO

An international marketing consultant with over 14 years of experience with start-up companies and corporates,
I moved over to the business technology space to offer SMBs in Canada and beyond affordable Digital Transformation solutions.

Prior to Customerization, I was leading the B2B Product Marketing approach HSBC Bank Canada, and am especially proud of contributing to the launch of the ‘Business Banking’ proposition, a simplified and digitized banking solution for SMBs.

Before HSBC, I led the fintech start-up marketing team as Head of Global Marketing at Credorax, working closely with the sales, support, and product management teams and starting to get the glimpse of understanding the role of business technology in the overall company success.

Mentor At:





Zoho has a very reasonable price for the value it brings. It is considered one of the most economically feasible and feature-rich solutions in the business technology market.

You can pay per user per app or you can choose to use app bundles that are priced under one umbrella. The latter fits when your org uses more than one app (e.g., Recruit and CRM) or when you need to serve different LOBs (e. g., Sales, Marketing, Service, Project Management, Finance, etc.)

There are also additional plugins and connectors that are not included in the bundle price, and can be purchased separately (e.g., enhanced social media or e-commerce platform connectors). As your implementation partner, we would work with you to define what apps/ bundles/ add-ons you need to purchase for your specific case.

An example of the bundle pricing is the Zoho One bundle:

In short, no, you don’t need a developer every time you want to make changes to your Zoho system. Zoho has an intuitive interface, and users are able to perform basic changes like: 

  • adding or removing data fields 
  • activating and deactivating apps in Zoho app bundles 
  • playing with settings 
  • pulling reports

However, from our experience with many clients, here are some tried & tested tips:

  • Go through Zoho User Training
  • Use a Zoho partner (like Customerization) to build out the basic setup and configuration and establish a support relationship to partner with you for your future changes.
  • When you’re customizing your system (which IS the point of configuring the system that fits your specific business needs and processes), you want to document each step and each change you make because changing stuff in one place can break something in another. Make small changes and test that everything still works; keep track of all your changes to reverse engineer if anything turns out differently than what you expected.
  • Keep the system in the hands of one/ max two people who are responsible for it in the organization as part of their day-to-day job responsibilities.  This should not be an afterthought system to manage.

That’s understandable. There’s a lot of information out there in the digital marketplace.  Let’s review a couple scenarios and give you some guidelines to follow.

  1. You are already on Zoho, and you need to maximize its effectiveness. This can be adding a module, or even designing and implementing a complex solution. You already have requirements, but need help on timelines, pricing and implementation expectations.

In this case you can share the requirements with us and hop on a call with one of our experts and discuss your plans in detail.  During that call we can share more about our implementation framework, processes and even provide you with a rough estimate for project implementation costs that you can expect to incur.

  1. You have the scope of work lined up, and Zoho made it to your final list of potential solutions. But, before you purchase the software, you’d like an extra set of eyes to review your plans and software to make sure you avoid any project pitfalls and make sure you are purchasing exactly what you need from Zoho. 

Here we will follow a similar process.  We will set up a call, you will share you requirements and plans as well as the open questions you have.  We can then provide validation of your Zoho software purchase plans and provide the guidance you need to feel confident you are on track. 

  1. You are still trying to decide between Zoho and a different system.

We are experts in Zoho and Microsoft Dynamics 365, so if those are your two systems that you are trying to decide between then, we can definitely help you with comparing these two solutions by guiding you through the pros and cons.  We have a ton of experience helping clients pick the best system for their needs today as well as future proofing your purchase.

In the meanwhile, you can open a free Zoho trial account to test out the software and see how you like it.

Contact Us

Need more information?

Not convinced how exactly we can help? Share all the information with us and we’ll tell you our thoughts!

Ready to talk now?

Book a 30 min call to understand your challenges and priorities and see if we are the right fit for you.