Skip to content

The Power of Zoho Tools for Effective Email Marketing for SMBs

According to Litmus, businesses can get an average return of $36 for every $1 spent on good email marketing.

But what is email marketing?

Email marketing is a marketing strategy that allows businesses to share updates and new offers with customers on their contact lists. Good email marketing is done through the use of email marketing services.

There are so many email marketing services, so it can be quite challenging to find the best fit for your small business. The first thing you want to note is that a customer relationship management (CRM) tool can improve your email marketing campaigns. So, what you’re searching for is the best CRM and email marketing software.

Zoho CRM is one of the best software for CRM and email marketing for small business. Don’t just take our word for it. Let’s explore the features that make Zoho for email marketing.

Features that make Zoho CRM the best email marketing service

Zoho campaigns

Zoho CRM is one of the best CRM for email marketing because of Zoho Campaigns. Zoho Campaigns has many amazing features that set small businesses apart. Some of these features are:


Zoho newsletter features are extremely remarkable. You get ready-to-use templates so you can easily compose a promotional email or retention email. There’s also the option to design your newsletters by importing HTML templates or customizing Zoho’s basic layouts.

Sign-up forms

Zoho email marketing features sign-up forms. These forms make it easy for small businesses to gain subscribers. You can place this form on your social media profile or website.

Drip Email Marketing

With drip email marketing, you can send the right messages at the right time. This feature allows you to schedule a series of emails with personalized content.

Merge tags

The merge tag feature helps you personalize your email so you sound more human and create even better connections.

Dynamic Content

Zoho for email marketing comes with the dynamic content feature. This allows you to set the criteria for your subscribers to receive specific content. With just one email draft, you can send different content to your subscribers. Regardless of what email series you’re sending, whether lead nurturing or customer engagement series, you just have to set the conditions, and automation will do the rest.

A/B Testing

A/B testing is one of the prerequisites for every email campaign. It’s important to figure out what works best so you can easily imitate. With Zoho Campaigns, you can easily create variations of your email. This helps you identify the one with a high open rate, conversion rate, and engagement.


CRM for email management is great, but you may require other services to help your small business. This is why with Zoho CRM, you get Zoho Campaigns and can work with other products like Zoho Survey, Zoho Meeting, and lots more. It’s everything at your fingertips.


Zoho Campaigns helps you keep track of your email performance. You can keep track of unsubscribers, opens, and clicks. You can also track the number of people who view using mobile devices versus computers.

Email Limits

Less can be more. It’s important not to overload your subscribers with emails. You have to send just the right amount. With the email limit feature, you can check the number of emails you send to your subscribers over a period of time.

A platform for emails and SMS

Mobile is one of the most preferred ways of communication. Zoho makes it possible to send SMS to your contacts. This way, you can manage emails and SMS on one platform. Doing this opens you up to more leads and sales.

Benefits of Zoho CRM for Email Marketing

  • Improve Efficiency. One of the benefits of Zoho for email marketing is improved efficiency. With Zoho CRM, small businesses can bring all their business data to a single platform. This prevents back and forth between numerous applications. It also helps boost coordination and communication within teams. Zoho CRM helps with easy access to business data, thus ensuring seamless communication within and outside the business.
  • Close Deals. Every one of your prospective customers is in different stages of the buying process. This is where personalization plays an important role. With Zoho CRM, you can design different content for different stages of the buying process. Doing this helps prevent losing leads. By offering relevant emails, you get to close deals.
  • Cost-effective. With Zoho CRM email marketing, small business can reach a large number of people and promote their brand without breaking the bank. It’s a cost-effective channel that helps with generating leads and boosting sales. Zoho features email marketing essentials that are top-notch.
  • Customer Loyalty. Every interaction can make a meaningful impact, which is why Zoho CRM provides you with insights. These insights help you know more about every customer and their purchasing behavior. With this information, you can personalize outreach efforts, and this helps build long-lasting relationships. This way, your emails are valuable to each customer.


Zoho CRM and Zoho Campaign help you engage with subscribers without delay or inconsistency. It also provides an AI-powered assistant that gives recommendations and provides you with information from your emails.

At Customerization, we are an advanced Zoho partner. With our Zoho Consulting expertise and your Zoho Campaign implementation, you can boost your small business,

Zoho campaign for SMBs – For setup, contact!