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Briefly about Digital Marketing 101

This course was built based on our trainers’ experience of working with Canadian small and medium businesses over the last two years.

The pandemic hit non-digital businesses the most. A lot of manufacturers and businesses in other industries of the brick-and-mortar nature are lost in the digital world

The goal of this training is to provide our clients’ employees with a basic understanding of the contemporary digital marketing essentials and enable them to identify how those can and must be applied to their business situations.

Digital Marketing 101 Structure

SOCST is a trainer-led and module-based training. Modules need to be accomplished in sequential order. A fair amount of time is dedicated to the hands-on exercises with the specific business objectives, validating knowledge absorption level, and individual and group-based support.

Digital Marketing 101 Modules

Module 1 – Ideal Customer Profile (ICP)

Module 2 – Digital Marketing Funnel


  • Education about your product or service.
  • Make prospects problem and solution aware.
  • Content ideas, Marketing Channels, Success Metrics.

Interest and Consideration

  • Prospects determine whether they need your product.
  • Why choose you?
  • Content ideas, Marketing Channels, Success Metrics.


  • Prospect decision making stage.
  • Ready to buy. Handover to sales.
  • Content ideas, Marketing Channels, Success Metrics.

Module 3 – Marketing Strategy Steps

Module 4 – Where Marketing meets Sales

Module 5 – Where Marketing tools connect with CRM

At the end of the program, each attendee will receive a Certificate of Completion.

Total program hours: 100

Total program cost: CAD$15,000 + HST

To inquire more information about Digital Marketing 101 please contact us.

The training fee is non-refundable. If the client chooses to cancel the training, the client is responsible for paying the trainers’ invoice pro-rated to the date of the cancellation. The client agrees to provide notice of cancellation at least 3 business days prior to the cancellation date in writing.