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As a small or medium business, you may be feeling the pressure to digitize and automate your processes to keep up with the competition. But where do you start? And how can you be sure you’re making the best technological decisions for your business?

Customerization founder, Anton Tchernikovsky, shared the 5 pillars that  are essential for success in technology consulting in his recent interview with CIO VIEWS.

1. Hiring the best people

The most important asset in any company is its people. In order to be successful, it is essential to hire experts who are knowledgeable, creative, and customer-focused. Anton knows that by building a strong team of talented individuals. Customerization is able to help its clients leverage digital technology to automate and scale their businesses, giving them a competitive edge.

2. Focusing on value

It is important to always keep the client’s goals in mind and to deliver results that are of value to them. Unfortunately, many projects get burdened by layers of unnecessary overhead, contradictory methodologies, and extra steps that increase costs and decrease value for the client. Customerization has been built on the principle of delivering results quickly and efficiently, without compromising on quality.


Customerization has been built on the founding principle of delivering results based on clients’ goals in the shortest time possible.

We hire consultants who can quickly complete complex technical tasks for our clients that allow them to more efficiently manage their business and stay focused on their own revenue goals vs spending excess funds on IT budget. Our customers are small and mid-size businesses where every dollar counts, and internal resources are light; so we provide value-focused results that drive business automation and efficiency.

— Anton Tchernikovsky, Co-founder & CTO Customerization

3. Creating flexible solutions

In an ever-changing world, it is important to build systems that are able to flex and adapt to change. Only by designing solutions that are adjustable and scalable, can technology consultants provide their clients with a product that will continue to meet their needs as their business evolves. That’s what the Customerization team masters.

4. Delivering results

The goal of any technology consulting firm should be to make it easy for their clients to do business with them. This can be achieved by listening to and addressing both stated and unstated assumptions, delivering value-focused results on time and within budget.

5. Building an involved team

By creating an open environment where team members feel valued and involved, Anton has been able to build a strong team of dedicated individuals who share his vision for serving the company’s clients.